Helvetica "The Movie" Assignment
Helvetica originated in Switzerland, created by Alfred Hoffman
The original name was something like Die Huesf Hoi Dagsheck. It was going to be named Helvecia, which is the latin name for Switzerland, but was altered slightly to Helvetica, or "the font of Switzerland".
Helvetica was created in the year 1957.
Helvetica became popular because it introduced a modern, legible style that could be used rationally anywhere.
3 different design tips:
- Space around the shape of an object is what really makes the shape.
- Neutralism is preferred.
- Design things so that they feel as natural and present as air.
Insight about design from the movie:
- The design of any one thing can be extremely qualitative in its full scope.
- There's two types of design: corporate design, and everything else.
- Every style of design has its own era, and the history of how it has been used really effects how people look at it in the future.
Some examples of Helvetica on campus:
Designers in the Film:
Paula Scher
- Scher has been working for Pentagram, a committee of designers for over 20 years.
- Began her art career between the 1970's and 1980's with a great interest in typography.
- She has been featured in countless magazines and sitcoms, and has received many medals and awards for her forward thinking in design.
- Scher has been working for Pentagram, a committee of designers for over 20 years.
- Began her art career between the 1970's and 1980's with a great interest in typography.
- She has been featured in countless magazines and sitcoms, and has received many medals and awards for her forward thinking in design.
The Maps Project: http://www.themapsproject.net/artist-who-mapped/paula-scher/
Biography: http://www.aiga.org/medalist-paulascher/
David Carson
- Head of David Carson Design, Inc.
- Featured in hundreds of magazines and newspapers worldwide.
- Wrote a book with Lewis Blackwell, became one of the top selling graphic design books of all time.
Website: http://www.davidcarsondesign.com
Biography: http://www.davidcarsondesign.com/t/about/
Stefan Sagmeister
- Notoriously known for completely scrapping the traditional methods of design and using his own style.
- Had his own body carved to be featured on a poster to advertise an event.
- Considered one of the more bizarre graphic designers, constantly reinventing his style into something stranger.
Website: http://www.sagmeisterwalsh.com
Michael C. Place
- Founded the design studio Build.
- His designs are widely accepted as ingenious.
- Experiments with a great variety of type fonts in a simplistic style.
- Founded the design studio Build.
- His designs are widely accepted as ingenious.
- Experiments with a great variety of type fonts in a simplistic style.
Website: http://wearebuild.com
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